I have a confession – I’ve always been envious of people with natural beauty – how strange! The sort of people that have model perfect skin that doesn’t need any makeup, people who can eat anything, and most of all, people who have silky straight hair that you can just wash, point the hairdryer at for two seconds and then look like they stepped out of a salon.
If you’re anything like me though, the last one sounds like just a dream, right? The GHD is my dessert island essential. I have super curly, voluminous, frizz prone hair that even a drop of rain turn’s into a birds nest!
So when I heard of the organic 16 Week blowdry, a permanent straightening treatment that permanently straightens your hair, eliminates frizz, and strengthens the hair by filling in the cracks in the hairs structure with keratin. This suposedly means you can wash your hair, give it afu minutes under the hairdryer with a barrel brush and it will be silky straight in under 10 minutes – the holy grail for curly frizz prone people like me! In fairness to them though they say it only makes hair about 70% straighter then before, so you will have to still use your GHD if you want a polished look, but it will only take afu minutes. Which beats my usual 1hour.
And there’s none of the nasty side effects of the formaldehyde based 12 week blowdry, like burning red eyes during the treatment, smelling like bleach for 2 weeks after, and not being able to wash your hair or even get it wet (no mean feat in drizzly Ireland) for 48 hours. So I booked myself in for the 16 week blowdry at The Art team Elite Hair Salon on Lemon Street ( just off Grafton street, between A-wear and BT2 ) for 120 Euro.
The Salon itself is great, it’s a high end salon, very trendy and high gloss minimalist white next to black lacquer French boudoir furniture to store the Moroccan oil products that they use. It was a bit like Lady Gaga’s bad romance video . The staff were young and trendy and super friendly, but they didn’t push me for conversation – I hate having to talk to the hairdresser 2bh – so this was a big plus for me!
The actual treatment took about an hour and a half, but it can take up to 3 hours depending on how curly your hair is. They start by washing your hair with what smells like banana shampoo around 3 times, then they blowdry your hair straight and then they paint your hair section by section with the black treatment lotion that also smells like banana. They comb this through with a fine tooth comb, then blowdry again with the treatment still in your hair. This trains the hair into its new straight shape. Then they go over it with a GHD to seal in the treatment and reinforce the straight shape. They then wash out the treatment with QOD silicon shampoo (no bananas, wehey!) and blowdry the hair straight then your good to go – phew – I was wrecked! They then gave me a complimentary goodie bag with QOD shampoo and conditioner, which was an unexpected bonus.
I was unfortunate enough to then get caught in a downpour straight after I stepped out of the salon, so I got the opportunity to test whether it actually worked, straight away. I gave it a go under the hairdryer with a barrel brush and….it wasn’t as great as I was hoping! It was much smoother and silkier, and took me just afu minutes to dry, but the volume was still there and it was wavy now rather that straight. Though in fairness it would only take 10 minutes with the GHD to get it poker straight because it was now so smooth and silky.
I also noticed that for about a week after, my hair smelled like bananas, which beats the bleach smell you get from the 12week blowdry, but bananas aren’t exactly a nice smell either. The hairdresser told me I might have a residue from the treatment for afu days, but luckily this didn’t happen to me.
Overall not bad, but I don’t think I’ll be rushing back to get it done again. It only works if you blowdry your hair, and doesn’t protect against sudden downpour frizz which is a major hazard to your hair if you live in drizzly Ireland. It’s more of a morning timesaver really, rather than a permanent straightening solution.
Here’s my hair before and after: